Prof. Dr. Jürgen Moormann

Prof. Dr. Jürgen Moormann                                                Version 1.1

Suggestions for Master Theses 2024:                                                           

• Business Model Development based on Patterns

How to develop business models? One promising approach is the use of business model patterns. According to Ngal/Bozen (2018), more than 90% of new business models are based on familiar concepts or established business models. How can this approach be used to develop and adapt business models in the financial services sector? As a starting point, I provide you with a conference paper on this topic.

An application to banking (and thus a banking background) is desirable.

Business models, patterns, innovation, financial services

• Digital Innovation Labs – Types, Changes, Implications

The key question is how digital innovation labs (DILs) have changed since they were founded. This will be analyzed in this paper using examples. Initial approaches can be: What type of DIL is it? Analyzing the past, present and future. How has innovation been transferred to the core organization? Case studies and interviews would be helpful. Academic introductory papers are available.

Digital Innovation Lab, innovation management

• The Future of Process Management

The history and core components of current process management are well-known. What are the next steps? At the very least, there are influences from two sides: (1) artificial intelligence and (2) human-centricity. I am primarily interested in the second influence, but perhaps both topics are intertwined. Analysis of studies from psychology could be a starting point for cornerstones of human-centric process management. 

Process management, human resources, psychology, artificial intelligence

• Distributed Ledger Technology and its Integration into the IoT

The Internet of Things (IoT) is becoming an important area of technological advancement. An interesting research question is how Distributed Ledger Technology (DLT) consensus protocols can support the utilization of IoT. Some initial research has already been conducted. In this thesis, it planned to revise or extend an existing framework by means of interviews with experts in the field of blockchain and IoT. 

Distributed Ledger Technology, IoT, consensus protocols

• Usage of AI for Reused Products

The reuse of products is playing an increasingly important role in a world that is striving for greater sustainability. How can artificial intelligence be used in this endeavor? Another field of analysis could be the use of AI for perishable products such as tomatoes. Methodology: Literature, field study, interviews, conceptual work. For bankers: What might financial considerations look like in this context?

Sustainability, reuse, artificial intelligence 

• Developing strategies with the help of a ChatGPT co-pilot

AI assistants are being integrated into many processes these days. But how do you generate such an assistant (co-pilot, coach)? In this thesis, the task is to configure your own AI assistant in order to develop corporate strategies or business models.

This topic requires the access to a ChatGPT-Plus-Abo!

Artificial intelligence, co-pilot, corporate strategy, business model

Prof. Dr. Jürgen Moormann                                               Version 1.0

Vorschläge für Bachelor-Thesen 2024
(englisch oder deutsch)

• Banken und Lieferkettengesetz

Seit 1.1.2023 müssen Unternehmen mit mindestens 3 000 Beschäftigten in Deutschland sicherstellen, dass sich Geschäftspartner in aller Welt an Menschenrechte und Umweltstandards halten. Auch Banken sind vom neuen Lieferkettengesetz betroffen. Aber was ist in der Finanzbranche genau eine Lieferkette und wie ist dieser Begriff auf die Besonderheiten der Finanz­branche  anzuwenden? Es sind verschiedene Forschungsmethoden für die Thesis möglich. Englisch oder Deutsch. 
Banking-Hintergrund ist notwendig.

Banken, Lieferkettengesetz, Outsourcing, Risikomanagement

• Open Finance – status quo, future steps and implications

Following the Digital Finance Strategy (EU commission), GDPR, PSD 2 (with PSD 3 soon coming), the next step will be FIDA (Framework for Financial Data Access). What are technical and strategic prerequisites to allow Open Finance (here: Open Banking)? What is the status quo? What are next steps? And even more important: What does this mean for banks?
Banking-Hintergrund ist notwendig.

Open finance, business model, processes, APIs, banks

• Concepts and Changes over time of Digital Innovation Labs

The key question is how digital innovation labs (DILs) have changed since they were founded. This will be analyzed in this paper using examples. Initial approaches can be: What type of DIL is it? Analyzing the past, present and future. How has innovation been transferred to the core organization? Case studies and interviews would be helpful. Academic introductory papers are available.
Some sort of experience in a DIL would be helpful.

Digital Innovation Lab, innovation management

• Klimaneutralität in Geschäftsprozessen

Beispielsweise will die Otto Group bis 2030 in ihren Geschäftsprozssen klimaneutral sein, d.h. Anteil nachhaltiger Produkte erhöhen. Alle Versandverpackungen sollen recyclelt, biologisch abbaubar oder mehrwegfähig sein. Die Partner auf dem Otto-Marktplatz sollen verpflichtet werden, Kennzahlen zu CO₂-Emsionnen offenzulegen. Was bedeutet dieser Ansatz für Banken und andere Finanzdienstleister?
Banking-Hintergrund ist wünschenswert.

Nachhaltigkeit, Geschäftsprozesse, Banken

• Digital Euro – why merchants would want to accept CBDC?

It can be assumed that the digital euro will arrive in the foreseeable future. However, without the acceptance of merchants, its distribution will be a challenge. For which use cases is the digital euro necessary? Are there alternatives? What could be the advantages/disadvantages from the retailers' point of view? Is it necessary to differentiate between different groups of merchants?

Digital Euro, merchants, retailers

• Everybody gets older: Inclusion of seniors in banking services

Inclusion is a big topic in many industries. The focus of this thesis should be seniors in acquiring and using banking (insurance) services. Thus, what are the criteria for seniors’ inclusion? Are there standards/rules available? The student is asked to do a (customer-centric) process analysis. Case studies, interviews, comparisons to other industries might be suitable methodological approaches to cope with this topic.  
Banking background is needed.

silver agers, best agers, seniors, banking, inclusion, customer processes

• DLT in the face of the Internet of Things

Students are expected to analyze potential and existing applications of distributed ledger technologies (including blockchain and DAG, directed acyclic graph) with respect to the Internet of Things.

DLT, blockchain, DAG, IoT