Frankfurt School and Frankfurt Galaxy enter into partnership

• Frankfurt School of Finance & Management has become the official exclusive partner of the American football team Frankfurt Galaxy
• The cooperation addresses shared target groups
• Sponsorship of Frankfurt School at Frankfurt Galaxy home games is a key part of the partnership

Frankfurt School of Finance & Management and the professional American football team Frankfurt Galaxy are entering into a partnership for the next two years from the 2024 season, which starts at the beginning of June.

The cooperation between the up-and-coming American Football team and Frankfurt School, one of Europe's leading business schools, will create greater visibility for both partners, whose target groups overlap. In addition, there are also certain thematic links with Frankfurt School’s teaching and programmes, for example regarding leadership topics. The partnership also opens new opportunities for student sports initiatives.

“We are proud to support the popular and successful Frankfurt Galaxy team as a sponsor,” says Professor Nils Stieglitz, President and CEO of Frankfurt School. "Despite our international approach, we have been closely connected to Frankfurt and the region including its sports clubs for many decades. Frankfurt Galaxy and Frankfurt School share common values such as team spirit, fair play and ambition. Competitive sport also offers interesting cases and insights into topics such as motivation and leadership, which we can integrate into our teaching. These overlaps make the sponsorship particularly interesting for both sides.”

“As a Frankfurt School alumnus, I am even prouder to have won Frankfurt School as a partner for the next two years. It is one of the best business schools in Europe and is growing impressively. We not only want to support them in this growth, but also advance together. The partnership opens exciting opportunities to address common target groups and make a positive contribution to our home region,” says Frankfurt Galaxy Managing Director Eric Reutemann.

The sponsorship includes video spots on field-side screens and the provision of a large number of tickets for every Frankfurt Galaxy home game for students, staff and the entire Frankfurt School community in the ‘Frankfurt School Curve.’ Business tickets for the ‘FS Lounge’ offer the opportunity to invite business partners for a special experience. The partnership enables Frankfurt Galaxy to reach young and international sports fans among Frankfurt School students and inspire them for the dynamic world of American football in a 17-team league from nine nations, while Frankfurt School can emotionally charge its brand.

The announcement of the partnership on LinkedIn and a video can be found here.