Marketing Research Camp l FS

Marketing Research Camp 2024

We are happy to announce that Frankfurt School's Marketing Research Camp 2024 will be held on campus on Monday, June 10th, 2024.

Prof. P. K. Kannan (University of Maryland), Prof. Rebecca Hamilton (Georgetown University), Prof. Klaus Wertenbroch (INSEAD), Prof. Mark Heitmann (Universität Hamburg) und Prof. Thomas Reutterer (WU Vienna) will present their latest research. More Information about the speakers can be found here.

The program is as follows:

09:45 – 10:15	Coffee & Registration
10:15 – 10:30	Opening words
10:30 – 11:30	Prof. Klaus Wertenbroch (INSEAD) ”How to Explain Unexplainable Algorithmic Decisions”
11:30 – 11:45	Coffee break
11:45 – 12:45	Prof. Rebecca Hamilton (Georgetown University) “How Inequality of Romantic Partners’ Incomes Influences Joint Spending”
12:45 – 14:15	Lunch in our Executive Lounge (3^rd floor)
14:15 – 15:15	Prof. P. K. Kannan (University of Maryland) “Identifying Competitors in Geographical Markets Using the CSIS Method”
15:15 – 15:30	Coffee break
15:30 – 16:30	Prof. Mark Heitmann (Universität Hamburg) “Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement”
16:30 – 16:45	Coffee break
16:45 – 17:45	Prof. Thomas Reutterer (WU Vienna) “Applying Large Language Models to Sponsored Search Content Creation”
17:45 – 19:00	Cocktail Reception
19:00 – 20:30	Dinner in our Executive Lounge (3^rd floor)

Marketing Research Camp 2023

We are happy to announce that Frankfurt School's Marketing Research Camp 2023 will be held here on campus on Thursday, August 31st, 2023.

Prof. Kusum Ailawadi (Tuck School of Business), Prof. Bart Bronnenberg (Tilburg University), Prof. Simona Botti (London Business School), Prof. Marc Fischer (University of Cologne) and Prof. Shane Wang (Virginia Tech) will present their latest research.

The program for the day will be as follows:

09:45 – 10:15	Coffee & Registration
10:15 – 10:30	Opening words
10:30 – 11:30	Prof. Kusum Ailawadi Tuck School of Business "Drivers of Private Label Supply by National Brand Manufacturers and Outcomes for their National Brands: A Generalizable Empirical Analysis"
11:30 – 11:45	Coffee break
11:45 – 12:45	Prof. Bart Bronnenberg Tilburg University "Sustainable Consumption: Considering a Meat Tax in the Netherlands"
12:45 – 14:15	Lunch
14:15 – 15:15	Prof. Simona Botti London Business School "What is the value of knowing in advance of an undesirable, unavoidable future?”
15:15 – 15:30	Coffee break
15:30 – 16:30	Prof. Marc Fischer University of Cologne "The Stock Market Impact of Fake Reviews"
16:30 – 16:45	Coffee break
16:45 – 17:45	Prof. Shane Wang Virginia Tech "The Effect of Image-Audio Emotional Similarity on NFT Product Sales"
17:45 – 19:00	Cocktail Reception
19:00 – 20:30	Dinner

Marketing Research Camp 2022

We are happy to announce that the Frankfurt School's Marketing Research Camp will be held on Frankfurt School's campus on Friday, September 9^th, 2022.

Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) and Prof. Tammo Bijmolt (University of Groningen) will present their latest research. More Information about the speakers can be found here.

The program for the day will be as follows:

08:30 – 09:15	Breakfast & Coffee
09:15 – 09:30	Opening words Prof. Claus Rerup Vice President Academic Affairs Frankfurt School of Finance & Management
09:30 – 10:30	Prof. Renana Peres "Second Screening While Watching TV: Characteristics, Determinants and Effect on Repeat Viewing" The Hebrew University of Jerusalem
10:30 – 10:45	Coffee break
10:45 – 11:45	Prof. Robert Meyer Modality Matters: When hearing is not reading, when speaking is not writing The Wharton School
11:45 – 12:00	Coffee break
12:00 – 13:00	Prof. Peter Ebbes “Leveraging repeated marketing interventions for effective targeting/personalization” HEC Paris
13:00 – 14:30	Lunch
14:30 – 15:30	Prof. Barbara E. Kahn “More than Just the Spice of Life: Using Variety as a Signal for Change and Diversification” The Wharton School
15:30 – 15:45	Coffee break
15:45 – 16:45	Prof. Tammo Bijmolt "A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit" University of Groningen
16:45 – 17:00	Closing words
17:00	Get together with drinks in our Executive Lounge (3^rd floor)
18:00	Dinner in our Executive Lounge (3^rd floor)

Marketing Research Camp 2020 - Rescheduled for 2021

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have to reschedule the Marketing Research Camp to the year 2022. ***

The Frankfurt School of Finance and Management Marketing Faculty is hosting the next Marketing Research Camp in 2022. The exact date and the speakers will be published soon.

If you need further information about the camp please do not hesitate to contact us.

Please find the last programme of the Marketing Research Camp day below.

Marketing Research Camp 2020 - Rescheduled for 2021

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have reschedule the Marketing Research Camp for 3 September 2021. ***

The Frankfurt School of Finance and Management Marketing Faculty is hosting a Marketing Research Camp on Friday, 28 August 2020.

Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) and Prof. Els Gijsbrechts (Tilburg University) will present their latest research.

The camp will be held at the Frankfurt School Campus, in room S3.02. It will start at 8:30 with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.

Please find the programme of the day below.

Schedule for 28 August 2020

08:30 – 09:15	Breakfast & Coffee
09:15 – 09:30	Opening words Michael Grote Frankfurt School of Finance & Management
09:30 – 10:30	Barbara E. Kahn The Wharton School “tba”
10:30 – 10:45	Coffee break
10:45 – 11:45	Robert Meyer The Wharton School “tba”
11:45 – 12:00	Coffee break
12:00 – 13:00	Peter Ebbes HEC Paris “tba”
13:00 – 14:30	Lunch
14:30 – 15:30	Renana Peres The Hebrew University of Jerusalem “tba”
15:30 – 15:45	Coffee break
15:45 – 16:45	Els Gijsbrechts Tilburg University “tba”
16:45 – 17:00	Closing words
17:00 – 18:00	Get together with drinks in our Executive Lounge (3^rd floor)
18:00	Dinner in our Executive Lounge (3^rd floor)