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Professor of Marketing
Head of Management Department

https://campus.frankfurt-school.de/clicnetclm/fileDownload.do?goid=000001790567AB4

Personal Details

Selin Atalay is Professor of Marketing at Frankfurt School of Finance & Management since September 2014. Before joining the Frankfurt School of Finance & Management, she has been an Associate Professor of Marketing at HEC Paris and Assistant Professor at Bilkent University. Selin Atalay holds a Ph.D. in Marketing from Penn State University. Her research interests focus primarily on consumer decision-making processes. She is interested in visual attention, retail shelf location, role of language in marketing communications. She uses eye and mouse tracking to study how consumers process information.
 


Office hours

During the semester:

Tuesday 4:00pm until 5:00pm on appointment

Room:

C4.48

Contact

Hadil Fahoum
Department Assistant

Publications

Scholarly journal articles / Journal articles

Courses

Title Programme Semester
Applied Persuasion and Event Management Bachelor Summer
Consumer Behaviour Bachelor Summer
Research Methods in the Social Sciences PhD Summer