Prof. Dr. Selin Atalay

Let's try to understand the importance of studying consumer behavior.

First of all it is defined as the area of research within the field of Marketing that focuses on how consumers acquire, use and dispose of goods, services, time, and ideas.

How consumers make each decision has direct impact on marketing strategy, and the best way to create and keep customers is to understand what motivates their consumption decisions and anticipate their consumption needs.

1. What is your latest publication about?
2. How do you define multitasking in your research?
3. How do different mindsets influence decision making?
4. What role does stress play and can it be mediated?